Hi there! I'm Jedidah -
For as long as I can remember, I have loved design in all its forms (digital, visual arts, architecture, fashion, etc.). I have also been fascinated by the motivations behind why humans do what they do.
My curiosity has led me to wear many hats in the course of my career – Visual Designer, UI/UX Designer, Project Manager, Scrum master, Product Manager and Product Designer. I love the software development process and use my design, strategy and research skills where necessary to marry user and business goals. Product design and management have given me the tools to do what I love: solve problems by using data to influence how I build digital products and experiences that are usable, useful and enjoyable.
When I am not designing, I am trying out new recipes (I make a mean creamy pork chop), working on some DIY project, obsessing over miniature huskies or planning my EuroTrip.