Digzie is a commercial real estate platform built on blockchain technology. The business has been envisioned as a platform which seeks to ease access to rental accommodation. It compares in principle to hotel accommodation, but for a variety of lease arrangements and letting ranging from a night to upwards of six months renewable leases.
This project has as its objective to create a modern, minimalist and creative brand identity that represents the best service in securing rental accommodation for young individuals between the ages of 18 and 34.
Brand Strategist + Visual Designer
Discovery -> Research -> Extract Insights -> Ideate -> Design
Pen & paper, RealtimeBoard, Photoshop and Illustrator
The client was actively involved in the design process and there were a lot of back and forths with respect to the brand logo. I got frustrated at some point and feared that we would not reach a consensus. It was not until I took a step back to understand what I was doing wrong that I was able to give the client exactly what they wanted. Indeed “LESS IS MORE.”