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Digzie

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Digzie.

Digzie is a commercial real estate platform built on blockchain technology. The business has been envisioned as a platform which seeks to ease access to rental accommodation. It compares in principle to hotel accommodation, but for a variety of lease arrangements and letting ranging from a night to upwards of six months renewable leases.

This project has as its objective to create a modern, minimalist and creative brand identity that represents the best service in securing rental accommodation for young individuals between the ages of 18 and 34.

ROLE:

Brand Strategist + Visual Designer

 

DESIGN PROCESS:

Discovery -> Research -> Extract Insights -> Ideate -> Design

 

TOOLS USED:

Pen & paper, RealtimeBoard, Photoshop and Illustrator

Concepts

Logo

Colors

Typography

Icons

Mockups

Reflection

The client was actively involved in the design process and there were a lot of back and forths with respect to the brand logo. I got frustrated at some point and feared that we would not reach a consensus. It was not until I took a step back to understand what I was doing wrong that I was able to give the client exactly what they wanted. Indeed “LESS IS MORE.”

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© Jedidah Alagbe 2019. All Rights Reserved.